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#offer design
Posts tagged offer design · 2 articles
Merchant-Funded vs Bank-Funded Offers: Who Should Pay?
Funding decides whether an offer programme scales or stalls. A plain comparison of merchant-funded, bank-funded and co-funded offers, and when each makes sense.
Habit Loops: How Card Offers Build Everyday Frequency
The most valuable cardholder is not the one who spends big once, but the one who uses your card without thinking. Offers can help build that habit.