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#top of mind
Posts tagged top of mind · 2 articles
How a Forgotten Card Became the Everyday Card
An illustrative story of a cardholder in Manama, two cards in her wallet, and the small weekly reasons that changed which one she reached for.
Top of Mind, Top of Wallet: Why the Card People Think About Wins
Most cardholders carry several cards. The one they use is rarely the best one. It is the one they remember. Here is how offers keep your card in mind.