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#control groups
Posts tagged control groups · 2 articles
Measuring Incrementality with Control Groups: A Guide
Redemptions tell you what happened. A control group tells you what the offer caused. How to design, run and read holdout tests for card-linked offers.
How to Measure the ROI of Card-Linked Offers: A Practical Guide
Redemptions are easy to count. Real return is harder. This guide shows banks and merchants how to measure what offers actually change.